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Call us +34 916 572 287 Email us info@bluetree.group
Call us +34 916 572 287 Email us info@bluetree.group
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Privacy Policy

How we collect, use and protect your personal data, and how you can exercise your rights. 
TABLE OF CONTENTS
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1. Data Controller

The controller of the personal data collected through this website is:

  • Company name: Blue Tree AM, S.L.
  • Tax ID (NIF): B-87351193
  • Address: Paseo de la Castellana 135, 12th floor, 28046 Madrid, Spain
  • Email: info@bluetree.group

This Privacy Policy complies with Regulation (EU) 2016/679 (General Data Protection Regulation, GDPR) and Spanish Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD).

2. What Data We Collect

Data you provide to us, when you:

  • Contact us through our forms, chat, email or phone.
  • Book a meeting with our team.
  • Subscribe to receive news and updates from us.

This may include your name, email address, phone number, company, job title and any other information you choose to share.

Data collected automatically when you visit the website, subject to your cookie preferences: IP address, browser type and version, operating system, pages visited, time spent on each page and how you arrived at the site. More information is available in our Cookies Policy.

We do not intentionally collect special categories of personal data, such as data concerning health, ethnic origin, political opinions or religious beliefs.

3. Purposes and Legal Basis

Purpose Legal basis
Responding to your enquiries and requests, and managing meetings you book Taking steps at your request prior to entering into a contract, and our legitimate interest in responding to you
Sending you news and updates about our services and events Your consent, or our legitimate interest where you are an existing client and the communications relate to services similar to those you have engaged
Managing and improving the website, including analytics Your consent to analytics cookies, and our legitimate interest in ensuring the website works properly
Complying with our legal obligations Compliance with a legal obligation

We do not make decisions about you based solely on automated processing.

4. Opting Out of Marketing

You can stop receiving our communications at any time using the unsubscribe link included in every email, or by writing to info@bluetree.group. You may still receive non-marketing messages related to services you have requested from us.

5. Who We Share Your Data With

We only share your data with:

  • Service providers that process data on our behalf, such as HubSpot (website, CRM and communications) and Microsoft (cloud storage). They are bound by data processing agreements and may only use your data to provide their services to us.
  • Other companies of our group, for internal administrative purposes.
  • Public authorities, courts and regulators, when required by law.
  • A potential buyer or seller, in the event of a sale or acquisition of all or part of our business.

6. Where Your Data Is Stored

Your data is stored on HubSpot servers located in the European Union and on Microsoft Azure servers located in the European Economic Area.

Where any of our service providers or group companies processes data outside the European Economic Area, we ensure that the transfer is covered by appropriate safeguards, such as a European Commission adequacy decision or the Standard Contractual Clauses approved by the European Commission.

7. How Long We Keep Your Data

We keep your data for as long as necessary for the purpose for which it was collected, or until you withdraw your consent. After that, we keep it blocked only for as long as required to meet our legal obligations and for the applicable limitation periods, after which it is deleted or anonymised.

8. Your Rights

You have the right to access, rectify and erase your data, to restrict or object to its processing, and to data portability. Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before the withdrawal.

To exercise your rights, write to info@bluetree.group with “Data Protection” in the subject line, or send a letter to the address in section 1.

If you believe your data has not been processed in accordance with the law, you can lodge a complaint with the Spanish Data Protection Agency (www.aepd.es).

 

9. Children

This website is not intended for children under 18. We do not knowingly collect their personal data. If you believe a child has provided us with personal data, please contact us so we can delete it.

10. Security

We apply technical and organisational measures to protect your data against loss, misuse and unauthorised access. However, no transmission of data over the internet is completely secure.

11. Links to Third-Party Websites

This website may contain links to third-party websites, which have their own privacy policies. We are not responsible for how those websites process your data.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or in applicable law. The current version is always available on this page.

Last updated: 30 October 2026